A study by Forrester Research determined that only 15 percent of sales calls add enough value. That means 85 to 90 percent of sales calls are perceived as offering no value to the buyer –a staggering failure rate by any measure.
A study by Forrester Research determined that only 15 percent of sales calls add enough value. That means 85 to 90 percent of sales calls are perceived as offering no value to the buyer –a staggering failure rate by any measure.
